Emerging opportunities in wireless space

Emerging opportunities in wireless space
TiE, 29th July 2005
BlueRun and Nokiagrowth partners

Illuminaries
Atiq raza, semiconductor
Legendary figure and has many persona


For a variety of circumstances
Unequal development
There was a glass ceiling
White folks
Indelible
Perpetual education and sharing of experiences
Bubble era
Amazing confluence of talent

Era of digital transformation
One continuum

Darlington pair
214$ Bn in 2004

Sony's prediction
Stand alone device --> internet

Digital consumer

IT
Growth industries
Regenerative process
Consumes profit

Insurance …value never goes down

Growth of the middle class in china and india

IPTv
Allocate more money in the consumer products than in the west
Watch tv more.

Other end of the story
Price elasticity
Digital consumer lifestyle.

Apple's turnaround
-entertainment device

Connected interactive entertainment

Indistinguishable
3 modes of usage

Terrestrial
Nomadic
Mobile

Triple play and quadraple play
Video,music,voice and data

Below 300$

Pocket is an interesting dimension

Access bottleneck

IT infrastructure

Discrete computing | locally connected computing
Microcosm show

Tiers and point solutions
IT specialisation

Real Time IT
Clusters and grids
Unified access interface
Maximum automation
Recovery in cluster

Miscreant attacks

IT virtualisation and automation

IT infrastructure
Trillions of dollars a day
Catastrophic

Very pertinent
Nexus of chip supply chain

You cant be single dimensional

Leadership experession

Vinod
Rolick - overlooking vinod's quote

RMI
Mercenary or missionary

David goliath
Every1 looks big

When they are big they are slow.

Open source sw..all are developers

KPCD
Clean power, water and transportation

Innovation on a global scale
Go and do the thing that are interesting

Don’t chase salaries

Raise share holder value

Jawdropping
Alliances

Product lifetime shrinking to nothing
Aiming and targetting moving targets
Thank you very much indeed


Stanford\berkely
Thank god it keeps the processor busy

Pentium4
Lower throughput and frequency

Dothon architecture
Macro parallelism
30 mn transistors
Platform 2015

You have build solutions , no more chips.

Panel discussion

Unimobile, selectica

Vineet buch
Good evening folks
Accidental VC
Digital consumer lifestyle
Paypal

Meeting of minds
IP driven product driven
IIT kanpur, domestic industry
12 years

Nokiaventurepartners ---> BlueRun
--> Nokia Growth Partners(nokia money)

Global find
Nokia heritage

Technology is not US monopoly
Extrapolis repatriates

Investments across the world

Incubators
Nevis networks, Pune

John Malloy
John garder

Vasudev Bhandarkar
Sujit Bannerjee

Coreo IBM

Just to sum up
Mid to Late stage fund
Companies who have commercial

Hype cycle
Dotcom meltdown

Innovative opportunities
- convergence of wireless and wireline
- innovative mobile services
- user interface and usability innovations
- device improvements
- emerging wireless broadband opportunities

M2M commn space
Sensors
Wireless sensing networks

Traits you see in an entrepreneur

Passion
Generate great idea
Lead the team in early days
Intuitive sense

Form factor
Presentation in the whole mix
Display

Sunlight
Rollable display

Govt. subsidies from India
Limitation of the display

Impediment

Coming of age

No dial pad. Nokia

FW: Hey good to see your mail

Hey good to see your mail.

 

Happened to read the success stories of Tantra T shirts...

Now they have presence in all the major malls of the town with their cult image.

 

Tantra too have tried Gandhi themes....infact they have tried every single thing which is 'indian' to the west.

 

you right casuals are going to be a rage in coming days...

this was evident from the IPO of provogue in recent times....oversubscribed by 70 times !!!!

 

well...i advise you to pick up some marketing material to read and also some entrepreneurial lessons on the web.

 

use your personal mail to discuss further matters.

 

TM

 

 

 

le TM,

T Shirts looks like a great idea. And T' Shirts with prints in Kannada looks unique. We should try this defintely. I haven't seen a face more popular than Che Guievera (I hope spell that correctly) on T shirts. I felt we could use 'Gandhi' for the same. Lot of people might hate him but we cannot ignore the BRAND. We could also try some sort of signature collections ( I am still not sure how practicle it is). Anywayz casuals will come big way in India in a couple of years. We don't often see people dressing real casuals (T shirts and shorts). Once when people realize the simplicity they will get hooked to it (imagine the relief in summers).  The punch line could be 'Make It Simple' or 'Keep It Simple'. I am sure you can think of a better line :-))

The point is its definitely worth trying this T shirt stuff. Let me know your views.

 

~prav

 

p.s. I have finally managed to break this spell of procrastination

MIT

Fwd: Just wanted to share a snippet of an interview....

Just wanted to share a snippet of an interview....which I was reading this morning.

Talks about US/Europe and Asia.....

>>

 

Hagel: I think that goes back to my issue of complacency. I look at U.S. executives today, and I see a tremendous amount of complacency around our innovation capability. I go over to China or to India and I see a sense of urgency. The phrase that I hear most commonly there is 'We were out of the world economy for 40 to 50 years. We have to catch up, and we will catch up.' There is a sense of urgency there that I frankly don't see in the United States yet. And I would look at Europe and say to the extent that we're complacent, Europe is painfully complacent. To be provocative, I'll say they're destined to become the museum of the world, that is their destiny. I have some very good clients in Europe and I've told them that directly.

Banmiller: Someone said 'If the 19th century belonged to Europe, the 20th century belonged to the U.S., and the 21st century belongs to Asia .' How prophetic that particular comment may be….
 

 

 

 

Learning to learn

From Rajesh's blog:

Learning to learn means having a fundamental understanding of a latticework of concepts which will allow you to build and refine your mental models of the world around. It means having an openness which does not hesitate to question (or be questioned) on what one knows. It means looking around and thinking about what is happening, and placing the event in perspective. To build this rich model, you will need to read widely and think deeply. Keep these words from Charlie Munger in mind:



I've long believed that a certain system - which almost any person can learn - works way better than the systems that most people use. What you need is a latticework of mental models in your head. And you hang your actual experience and your vicarious experience (that you get from reading and so forth) on this latticework of powerful models. And with that system, things gradually get to fit together in a way that enhances cognition.

And you need the models - not just from one or two disciplines, but from all the important disciplines. You need the best 100 or so models from microeconomics, physiology, psychology particularly, elementary mathematics, hard science and engineering [and so on].

You don't have to be a huge expert in any of those worlds. All you've got to do is to take the really big ideas and learn them early and well.

_________________________
learn to learn.
I see a personal reflection in your words.
BBC radio is my personal favourite too. Still listening to worldspace radio strictly for an hour is my routine.
Lotso my friends who have graduated few years back just do not seem to appreciate the idea of continued learning. learning stopped when they graduated. Feel very sorry.
It's a great piece that reiterates my urge to learn more.
Thanks Rajesh.
Aravind
http://jotpen.blogspot.com/

Fwd: One hell of a freewheeling :)

---------- Forwarded message ----------
From: A T M <arvind.tm@gmail.com>
Date: Jun 22, 2005 8:23 AM
Subject: Re: One hell of a freewheeling :)

To add some fuel....here's a lift from a recently held Global Internet Summit:

The top 10 takeaways

1) Online Advertising - The Big Winner
2) Changing Traditional Media and Telecom Models
3) Emergence of Mobile Media as the Next Big Opportunity
4) Google's Brand Strength and Dominance in Search
5) Uncertain Future for Music Industry
6) Development of New Web Communities
7) Consolidation Environment with Increasing M&A Activities
8) Limited Upside Potential for Pure eCommerce Players
9) Vertical Search Gaining
10) Spyware, Viruses Could Slow Ad Spending

We can start discussing about the coming of future in coming years...

Transformation from concept to productisation.

TiE networking meet
Transformation from concept to productisation.
How a start up did it in post boom era


Shanti
- glimpse of the company
Idea is not to brag about

Nov,2000 Lobby of Taj
Persistence of shanti

-shriram ,wipro
Chief sw architect
-ranga, marketing group
- bill, systems

We've been around

Design centre
50 : 50
Blor: san jose

Networking space | storage space

Funding by Telesoft,intel, Fis

Value proposition
Data networking , layer 2
Many layers, performance issue

ASIC
Network processors

Storage perspective
Optimisation of storage
Fibre channel
Cut through fashio

Streaming architecture

Advisory capacity
Seat funding

Kumara malavalli - seal of approval

Good teams get funded , not plans

Goodhousekeeping magazine

1year after the Idea- to get funded

Ground up

Cross border company

2001,cisco, wirpo and infy were hungry for work
Customer validations
Functional models of the design
TCP engine
Cost sensitive development model

Validation of concept
Investment based on the momentum
Validation of execution team

Positioning
- componet bizness model

Storage industry was conservative

Ran out of steam

"Don’t compete with your customers"

Cost is never a good barrier to entry.

Relationship with customer's customer.

FPGA based model.

Shanti, lack of success stories in Bangalore.
14year of work experience.

Productisation experience.
Selling and supporting.

Leading edge product development.

35 people.

Cross border development strategy

- communication
ip phones and overlap working hours
documentary methodologies
-cross pollination
in person visits
F2F
-co-operative development
internal

Intermingled

Strategic knowledge

Results
Qualified by OEMs
EMC is endorsing the product

data centre

Itsy bitsy startup

Less than 10Usec
engineering perspective
Engg success

Mainstream products

Intelligent SAN component marketing

Intelligen
Foodchain
Ameesh

To keep the burn rate down.

Sticky market
Customise the product for the customer
IT manager
Car maker | low,mid,high end cars from the same manufacturer

Rapid prototyping

Phased approach

46mn in 4 years
1 bn in 1 year.
Want to see your CFO

Server+storage+Network=100bn

1st year of revenue

Exits
Topspin
Netscaler

Buy when they touch breakeven


Selling point
Series A - Theory
Series B - Prototype
Series C - Revenue pattern
Series D - Break even


Always raise double the amount you rqire

Technology is a great differentiator

Engineers can sell technology

Toast Master session 1 : 19th June 2005

Toast Master Session 1

Switch off mobiles

Good is not good enough

Invocation ( Speaker 1)

Kind and encouraging words

communication and leadership programs

minutes. Any amendments ?

Forum to discover oneself

Two types of voices
Familiar and Natural

Master of ceremony

Treasurer - pramod joshi

1960s Dharwad
4 young men
Manohar Granthamala

10 years

Late 1980, padmashree award

GV Joshi, Jada Bharatha

english is not our language

Guidelines

1981,
every one has a destiny

change managmement

staying afloat

No. 1 First alarm of change
Frog story - sudden and gradual change

Fear of unusual things


Production to supply chain management

cynics- can do approach


slide ruler


speaker 3
1983, calculator
IT education

NIIT

commercial success

having a strong belief
You cant rise on your own, you need stairs
people care for what THEY want
give more to get more


90% emotion | 10% reason

wealth lies in being creative and innovative


1950, ink manufacturer
kaka kelkar, bril ink
bottle cost, milk can
camel, camlin

lots of things happen spontaneously

Table Topc
Think on your feet

Science is a good thing but terrible devil
Best student award
Person who inspires me most
One attitude which I would like to change


Evaluation session

store of quotes
timeer feedback
grammarian feedback
parliamentarian

long term goal
coimbatore and it's uniqueness

change is the only constant

Impact of technology on the banking and financial services in India

Impact of technology on the banking and financial services in India
NRK Raman, COO iflex , 16th June, BangOnIT

Commend iiitb

Pace of change if becoming faster

Customer is demanding better faster and convenient services

Public sectors having monopoly
Private sector banks

HDFC 1994
7 million customers

Run for the money

Technology is enabling the business

Unfixed deposit - citibank

Whatz your balance sheet exposures ?
Market data Hedging instruments

Post 9/11
Know your customer

Drug Money

Unusual pattern in the transactions

Nigerian money

Money from questionable sources

Only industry where cost is going down.

2 million transactions /day

Banking Insurance Capital market

Corporate india is doing extremely well

NASDAQ sneeze BSE will catch cold

Opportunities
Finacle X Flexcube

Bank is coming to you.

Banks tracking the customer's changing needs
Child-adult-employed

Earning a fat salary

Banking computerisation

Sirus master network

Special emphasis on the rural credit

Money moves faster

Operational risk

Different shades

Chief Security officer

Talent Management

Talent Management, Indian Instt of personnel management.
Murali, HR, Siemens,15th June

Balance Scorecard

Comptency framework - sales | manufacturing
Rebellious notion
Orchestrating winning

Robert frost _ Road not taken

Cultural business context cross road

Study indicates

-Uncertainty avoidance
-Power distance ( Familiar | Unfamiliar playground)
-collectivism

Business context
- ability to handle ambiguity
-build relationships
-innovation and creativtiy
-Entrepreneurship and strategic thinking


Being a part of the team
Engaging the team

People who are highly mobile

IT wave

What drives winning performance

Passion | competence | Organisation need

Differential billing
HR budget

solutions | consulting
complex service
Onsite-offshore model


Shifting the goal post | raising the bar
Learning quotient

Individual view

My strengths?
Whatz the organisation expectancy

Role holder


Manager requirements

Corporate knowledge | Functional experience
Business acumen

We Need god
Super man
All in one

So, what's missing ?

People don't change much

Parito's law
Manager bashing

Benefit of doubt

Focus was not on skill, but on behaviour

No sensitivity training
No T group

Truth is better said than hidden

NASA Mercury expedition,1961
2 text book perfect
2 heroic
2 mediocre
1 excited

Talent = something beyong that makes a winning performance
Recurring pattern of thought and feeling behaviour to different stimuli that can be productively applied

Vibes - mental freeware

Striving talent
Thinking talent
Relating talent

Talent = | Competence = rather outcome

Select for talent
Define the right outcomes
Focus on strengths
Create the heroes

Jim collins - good to great

Mechanical data, jundgemental data

Observable behaviours
3 rounds of technical | 1 round of HR

Recruiter
Staffing is critical but not core to HR
Skill premium

Strategic orientation to resource management
Credit card sales
Transactions

Tired for competency
Fired for attitude and behaviour

Neck him out
Probing

Halo effect

Substitutes coming in 2nd half and scoring the goal

steps to corporate success

7 steps to corporate success
Raam s ramanathan

Focussing on neither

Suffer me in silence
Sky is the limit

Whether the carpet fully covers ?
Chasing becomes mechanical

7 chakras in the human body
Emotional lacunae
High point of today's talk

Medidtation
Personal transformation

Corporate mind Real mind
Corproate hat

Faceless entity

Start young | idolise the company
Maverick
Rat on a thread mill

"how do we take right decisions?"
"how do we make people happy ?"

Covey /Effectiveness/Efficiency

Where you put the ladder ?

Almost all the time we focus on ...

Shakesperian tragedy

Hindustan lever
"JUMP" - how high ?

Ignore or do not emphasise

Vertical horizontal

Brain being database
Decision is taken based on your past
Find the answers from the present

Part of much larger cosmic energy

"How do I get into the present ?"

Mind is always in different place.

Awareness. Mindfullness

At every moment if we are truly aware of where you are in the present.

Negative emotions

Guilt, anger.worry, fear

Zen master
Sand castles
Stone castles

So caught up in the game

14years confirm with other people

Parallel universe
Birth and death of solar system

Chaos theory
Between cause and effect there's linear relation
Miniscule

Messages from water
Love
Crystalline structure
Our words and thoughts have got so much power
85% of water

That is the power we can harness

Akash,vayu,water } can interact tangibly


Meditation of cosmic energy

Energy points

Root chakra
Swadisht
Mani pooraka
Anahata ( heart)
Throat
Third eye

Emotional blocks

Transition point
Material self and inner self

Selfless,selfish

Be aware of what you are doing

Body is here and mind elsewhere

Wordless meditation

Form leads to thought

ramsram@gmail.com

We are nothing but vibration

Medication and meditation go hand in hand

Exeperience it.
Sun goes down and cows come back

21 days
Beyond the relaxation

Be sincere, don’t take it seriously
Playful attitude

cafe Innovators

Innovators

Low cost airlines
Fed ex overnight

|yahoo, google microsoft

"hey the hole you are digging is very nice and it is the right size. But you are in wrong yard"

Low cost manufacturing of high quality drugs.
Aravind eye hospital

under utilised brain

frills
exit strategy for VCs | entrepreneurs

Going VC route

Power circle | tussle
Intangible services
case study

techie to being product managment team

"innovating process itself"

marketing is an age old function
Form follows function

Duplication of google.

Thinker | doers

*Why Ryze is working ?
*Innovation for money
Money for innovation
*bihar the model state
*Ringtone business

Bonsai marketing

China 1989 massacre
gorbachec, liberalisation

Tommy hilfiger, analytics

starbucks, lady who spilled coffee while driving
and won the suit
later car redesigned the front seating


- children magazine , smart kids

- demand driven, supply driven
- Google's back end architecture

- regrouping of Ryze members
- removing retailer from teh supply chain and replacing with a informed chap

- CCD running on coffee ambience
- "all i got was promotion"
same best practices every year

change the course of strategy


coffee growth/ export

case of Tata Vs reliance
and the subscriber base growth


Look for a girl, before it's too late

freewheeling

reith series

chenraj jain's incubator

cyber media subscription

service apartment branding

hair saloon, incremental | disruptive


himalaya, zandu, dabur } ayurvedic

RSS -- ?
money freelance
than being in MNC

Tobacco, smoking
giving reasons for smoking

peer influence
passive smoking

liveband and lawsuits


buying wearing plain clothes| response of shop keeper after wearing posh cloths

Shell CRM

Being innovative is manipulative

1000 ideas in vinod khosla's mailbox

rich relative VC funding
Tata motors| mandovi motors


Open source way

macihnes are more dependable than humans,
icici not networked, 5 k, six branches

tackling table topic sessions.

well, my favorite method is to stall and keep talking. The key to success with table topic is to keep talking regardless of what comes of out of your mouth. Simmilar to what the writers call Free Writing. You do Free Talking. For example,

"Thank you for asking that question Mr. Table Topic Master, I am so glad that you asked me that question. Let me make sure that I understand what you are asking me. you are asking me to answwer a question that says, why do donkeys make such terrible noise? Am I to understand you correctly? phew, I am sure glad that I got that right, for a second I thought you said why do monkeys make such terriblw noises. Not that it will make any difference, because in either case I don't have the slightest ideas of why they do that. How ever, I must admit that the monkeys area lot more cuter when they make those those terrible noises that the donkey are when they make those terrible noises, Don't you think so? I must give you credit for coming up with such an ingenious question for me to answer for which I don't have an answer. Where is the timer? is my one minute up yet? wow, I made it. heu I think this is not so bad after all, ask me again next week and see if I can make a bigger fool out of myself trying to answer this type of questions. But then again I may surprise everyone including myself by coming up with an intelligent answer like Eisnstien or Issac Asimov might do. I think I am tired of talking. Thank you for the opportunity to practise thinking on my feet."

The idea is to be yourself and forget about what anybody would think of you when you answer these questions. Have fun with it and I promise you will come out a better person in the end. More poised and more confident. I hope this helps.

Rasheed



Dilbert Fan writes:
> Rashid,
>You have any quick tips for tackling table topic sessions.
>I joined Toast masters y'day, but damn scared to open my mouth.
>Probably will make up my mind next week.
>
>Thanks
>Aravind

ELEVATOR PITCH

1. Where is the Opportunity

Customer pain points
Latent or unmet need
Why is this pain point important

2. How do you plan to solve

Product/ service being offered
Benefit/ Value, Uniqueness

3. How big is the opportunity?

Target segments, market size
What they will pay for the solution
Similar products/ services
How does your offering compare

4. How do you reach them

Market entry strategies
Entry barriers you can erect
Alliances and partnerships


5. What it takes

Resources required
Implementation schedule, Mile stones
Project Cost, Profitability

6. Who will do these

The team, Fit with the project
Profile of the management team
Long term goal

7. What can go wrong

Risks perceived
Risk mitigation strategies

8. How prepared are you

What have been done?
What needs to be done?

BUSINESS PLAN SHOWCASE

Guidelines for submitting Executive Summary

1. The Business Context
The business idea
Market prospects
Investment and returns
Who are you

2. The Opportunity
Customer pain points
Latent or unmet need
Is the need critical and are customers waiting

3. Your Solution
Product/ service
Benefit/ Value, Uniqueness
Can patent/ copyright protection be available

4 Market Size
EstimationTarget segments, market size
What each segment looks for
What they will pay for the solutionAny test customers/ feedback

5. Competitive Positioning
Similar products/ services
Their advantages/ disadvantages
How does your offering compareYour USP

6. Market Strategies
Market entry barriers
Entry strategies
Entry barriers you can erect
Alliances and partnerships

7. Roll out Plan
Resources required – technology, people, production, distribution, advertising etc,
Implementation schedule, Mile stones

8. The Team
The team, Fit with the project
Profile of the management team
Long term goal


9.Investment Details
Project Cost
Source of Funds(show if phased investment is planned)


10. Profitability
Projections
Estimated sales, Net Profit
Break even level, IRR, Sensitivity analysis
How will you/ initial investors realize returns

11. Risk Evaluation
Risks perceived
Risk mitigation strategies

Information Explosion and Access-Emerging Issues: Kartik Hosanagar

What we really want is knowledge. Not information.

Cost of accessing iformation is dropping exponentially
Cost of searching through the stock of information is increasing

Outside the human brain – infmn
Inside the human briain – knowledge


Movies
Books
Research papers
Photographs
Blogs usenet postings


Infmn obesity and knowledge health


Kartik Hosanagar, BangOnIT

Information search and retrieval
10 bn webpages, 1997 100 million

Invisible web
Information overload ,
poverty of attention
Excess of information


Highlevel view
Bot looks for new pages every night
Local copy
Parse
Keywords, index
Page rank

Cosine measure
How authoritative the page is

Triplew

Official biography of GW bush
Miserable failure
US and French
French military victory


Metrics
Precision
Recall


Algorithms
Bots
Enhanced features


Tip of the iceberg
- search process
- -NLP and AI

Salary of president – Ask jeeves
- archieve.org
- searching multimedia

Microsoft research
- you don’t need to understand the question

gigabeat,alltheweb

sovereignity, and Bush joke
global entertainer


make machine learn cricket video

- specialty search engine
job search
medical information
desktop search

shopbot

comparision pricing search

unbiased search results
- life insurance

search industry
B2C intermediary

Most used applications on internet
Email
Search

AOL

User interface
Search technology
adnetwork

bidding model, overture
click through rate

NYT search wars

Issues
Information reliability
Invisible web issue ( 500 times the visible web)
International politics


Data mining
Looking for patterns in large data repository

Examples
- insurance claims
good credit ratings, fewer accidents

1$ transfer

Healthcare,
Reynaud’s disease
Viscosity of blood

-personalisation
Recommendation system in amazon

Celluar service provider
Who is likely to leave the service
NTT do co mo


High variation in the billing
Suggest better plans
Customer acquisition in US>300$

P2P networks
Paradigm shift in networking
Content delivery
Kazaa

Scalability
Common grazing land

Over consumption of resources

Incentives to share

SETI@home
Berkeley
Processing power ET

Intel
Grid computing
Netbatch

11 steps to a better brain

It doesn't matter how brainy you are or how much education you've had - you can still improve and expand your mind.

You are what you eat, and that includes your brain.

Music may tune up your thinking

“We always remember highly emotional moments better”

Sleep on it
Never underestimate the power of a good night's rest

Physical exercise can boost brain as well as brawn


PAYING attention is a complex mental process, an interplay of zooming in on detail and stepping back to survey the big picture

How will Indian IT sector tackle this?

>>Businesses ultimately do what they need to be doing to excel and will be least bothered about the society.
Very much aligned with what you say Rajesh.Businesses can go to any length and surpass boundaries if they need to.And more over it's a consumer wave. Consumers will have a bigger say than government bodies.
>>employable talents to meet the demand that exists and problems such as rising pay scales.

Employable talents is definitely a concern, more so when many are investing in bringing up B-type-schools, grossly ignoring the elementary education.

Rising pay scales, are we being paid on a higher end for our kind of jobs ?! This is definitely debatable...though my savings account dries up in a week's time after 31st :(
________________________________________

Hi Dilbert Fan AKA Arvind TM,
>Rising pay scales, are we being paid on a higher end for our kind of jobs ?! This is definitely debatable...though my savings account dries up in a week's time after 31st :(

Moore's law that drives Intel's business is applicable here too :-)http://www.intel.com/research/silicon/mooreslaw.htm
Pepsi puts it in a better way. "Yeh dil maange more"
Earnings vs Expenses equillibrium is beyond the scope of "Roti Kapda aur Makan"
Yes. I agree fully with you that it is debatable :-)
Cheers,
Rajesh

Trimmed version of the classified site.

got a biz idea... plz go through this site.
http://www.admag.com/
It's a classified site.
You will get ANY damn piece on this earth.
Citywise.

Though it's a classified, it's scope is just diluted with anything and
everything.

Am just thinking of a trimmed version of the above site.

It will be a
Reseller site, covering ONLY bangalore.
And it will be a platform for auctioning ONLY mobile handsets.

Burgeoning number of handsets being sold/resold/exchanged across bangalore...
Plz mull over the idea...and lemme know your thoughts.

software engineering jargons

understanding basics

comptency framework
cultural entity
cultural event
cultural managment
cultural roles

engineering roles
leadership
organisational culture
people needs
professional development
project culture
project needs
stake holders
team cohesion
time log


implement process

extreme programming
KISS -
process assessment
product concurrency
requirements volatility
risk assessment
tailoring
thrashing


tools

normailise
training method



controld measurements
indicators
predictive measurements
process measurements
product measurent
project measurement



Vision

benefits
features/resources/time triangle
needs
risks
software project outline
tradeoffs



oragnise your resources
deployment
hardware resources
rebuild
software upgrades
support


schedule
cost drivers
immovable milestone
integratable
meetingless projects


write your plan
CMM
feature creep
quality assurance
Software development plan
target environment



roles

commitments
dependencies
lead role
supporting role
overlapping roles


schedule

core functionality
just in time approach
rework
tiger team
up front tasks
work break down structure


support
acquisition schedule
purchase order
resources

cultural status
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Fine art of B2B marketing

Fine art of B2B marketing, Leela Bangalore

marketing fraternity of Bangalore
service is the key - subhash menon
difficult because of it's simplicity
empahsise the aspect of service
True customer service
win-win
leave back on the table
sacrificing some returnds on the short term
Options
- price- product-service
our choice-service

diffentiate and compete
price - anybody can cut you any timeproduct - not much of say in the product designcatch up game
service- as our differentiator
ranger country - texas
a story - a company which did not buy our productcable laying project, not with a great stature
maxims - whatever happens, happens for good
thats not a good thing to do.
sell demo stock- loan the equipment-loan 2 of our engineers- no charge for flying 2 engineers
to the hilt
1994-2000 optical fibre layingno prize for guessing
nxt 6 yeras - subex won the contract
service is an attitude
q1 : soln. uppperhand serviceIBMsell the box and then sell the service
Q2: going for quick bucks
Q3:Law of averageslearn from the ride
Q4: still do it ?go and make a presentation telecom fraud. sit with him.

Speaker 2:Shridhar
Integrated marketing communications
3rd empitre, 1998, brand =comm
I would like you to put your hands together
pleasure and privilege to be here.
Learn from outside of the industryplz draw your own conclusions
33,43,53
brief for the brand\TN : market driven by slogansstrong colour schemes
streamer
colour strength durability ;;; 3 roses
case 2: absolut
case 3: VIPbye bye

touch points for a brand
B2B on phone
direct selling
Dialgoues Vs monologues
1. are you clear about ?2. Brand essence ?3. what about PR ?4. Channel parter ?5. website aligned ?6. whoz incharge of brand integration ?7. DK - deficiency of knowledge , DE- Deficiency in execution
Q1: Evets: below the line direct response cutting your cloth to the size
There are no set ways...
challengeswise voice\ invoicePR is forgotten

Speaker 3:Tally solutions
Gopal Krishana
Buildinga dominant brandvery well articulated by the preceding speaker
preamble
"DO we know where we want to reach ?"
work backwards from the customer.
3 months - 18 years

buying from influences
channel driven
who owns the vallet
HW vendor - for IT needsAuditor- best accounting solutions
what we embarked upon...
coarse corrected
buzy slide
arms length distance
evangelsicgenuine copy is bought
piracy 1:90
analgesic - headache
22,000 to 900
we did what music industry did ..
blank cassettes recording
affordability and accessability
hitting the sweet spot
state specificity900 seminars in 60 days
power of simplicity to be exemplified
keep it simple and work backwards from the customer
Q1: Trying to reach the customer fast continuous engagementkitchen ecosystem
syndicated proven research
low hanging fruit - piracy
aim was education
tactical inititatives - IT touch pointsskew- 20 % of them delivering 80 % of the solution
Feet on the street
{ period of mutual suspiciion }
partnership

Speaker 4
Shehnaz bapooji, country manager, O&M
Put together certain inferencessetting the expectation right
spot the differences
Trends-formulaic what works for B2c should work for B2b
- boring turbines to clients
- sameness to everything show human faces dont want to offend sensibilities
- fail to recognise customer as a human being
- undifferentiated everyone tries to ape the leader

strategic herdinghow do you cut eyes
be distinct and not just differentnot going into semantics
how can communication help ?
activation ideasprevalent trends
devise an economical plan
blid leading the blind
- not built overnightpassby like a ship in the night
nothing comes cheap
stifles to the creative idea
only hardsell slide
create the brand
bag of communication vehicles
b2b-proff points- F2F- time-money-more consultative-after the sales-complexity-information
RFPspersonal chemistry recommendation from outside
CRM excercisepit falls
e competitor scan
column cm coverage
fronting the media
media skills training
banal - benaal
responseattrition modellingcustomer lifetime value
B2B butterfuly
ideasimpliciyt and originalitypeople and ideasavoid excusesart of excercises

TASMAC
widening horizonsTasmacpuna specific
immodest slides

Small is beautiful and competitive formats
maverick itemsmall will never go out of fashion
Boston, martini, competitioncant be tackled, experience
experience- comb which you get after you have lost your hair
-lithe-savvy-real- connected
friendly personal
know their name - shtre...kaka shop . mom n dad shop
blazing sunToe color - nail color
super markets are well lit
socio-psycho reality
1. earthworm model2. snail3. procupine4.everyone else model
adopt one of these
1. invitation theorypassivenon reactionaryself fullfilling prophesy modelfatalistic theorypushing death
2.pro actively reactivecoccoon orientationwithdrawn marketingphiolopher marketsafety static nexus
3.snubs competitionarmory as detrrentdetente model (26th jan)
4.real time comptnreactiveproactiveguerilla
scenario paintingjapanese and indan PM
big product massificationhive offinto customer oriented units
Hi customer hi malini how are you beta ?- telecom-credit card banking
- price leverage- customer irritation managment
_ USP games , ridiculous ( respect the customer)
I cant extrapolate more..white toothpaste
-intelligence gathering- internal branding ( employee bithching around...after 8. different animal)

at home is a productat darshini is a service
got at home is worshipat church service
we sell to people
insulated arena
corruption, nepotism
everybody competes for attention
tight life styleeven God advertises
17- 71
chief catalyst, eclubrichard koch
Q1 This is directed to harishart of personal selling
Q2choice of the organisation
sw deev B2bintel components b2b
buses volvob2b- b2c
VPpepsi cokeIIMB
mgmt education is scientifictoo much process orientedart will always survive
b2b buying cycle time
massified route
1:1 - f2f1:many - conf1:too many - tv1: very many

tech product space
media does b2b spacethumpingly loud

marketing what you sell and how you sell
mouse - pc vendorchairs -
delivery mechanism is B2b but still goes to the end customer
printer - b2b
buying furniture at shopping mall does not happen
foot fall
live research
make their own rules
B2B to seed a concept
referral base
to scale up
human being business
B2B need not advtngB2C- not advntg
prognosis and promotions
advntng portion is reducing

brand must step off from TVand do something interactive panacea
B2Rbiz to robo
Ravi uppal
prakash raghavendra
china syndrome
net - robo selling to customer
reverse auction
hariuser interaces
how do you create a desire to buy in B2b
product upliftmentvolvo
brand is a thought
how do you brand b2b
liril freshness
attrition- internal branding
doctor designing - featherlite
all this while engineering the productnow time to engineer the touch points
surround sound
art of effectiveness
desire is irrational
shiva statue
semantic wordplay
90% rational 10 % irrational
toss the coinchina is red
amplify the benefit