BUSINESS PLAN SHOWCASE

Guidelines for submitting Executive Summary

1. The Business Context
The business idea
Market prospects
Investment and returns
Who are you

2. The Opportunity
Customer pain points
Latent or unmet need
Is the need critical and are customers waiting

3. Your Solution
Product/ service
Benefit/ Value, Uniqueness
Can patent/ copyright protection be available

4 Market Size
EstimationTarget segments, market size
What each segment looks for
What they will pay for the solutionAny test customers/ feedback

5. Competitive Positioning
Similar products/ services
Their advantages/ disadvantages
How does your offering compareYour USP

6. Market Strategies
Market entry barriers
Entry strategies
Entry barriers you can erect
Alliances and partnerships

7. Roll out Plan
Resources required – technology, people, production, distribution, advertising etc,
Implementation schedule, Mile stones

8. The Team
The team, Fit with the project
Profile of the management team
Long term goal


9.Investment Details
Project Cost
Source of Funds(show if phased investment is planned)


10. Profitability
Projections
Estimated sales, Net Profit
Break even level, IRR, Sensitivity analysis
How will you/ initial investors realize returns

11. Risk Evaluation
Risks perceived
Risk mitigation strategies