ELEVATOR PITCH

1. Where is the Opportunity

Customer pain points
Latent or unmet need
Why is this pain point important

2. How do you plan to solve

Product/ service being offered
Benefit/ Value, Uniqueness

3. How big is the opportunity?

Target segments, market size
What they will pay for the solution
Similar products/ services
How does your offering compare

4. How do you reach them

Market entry strategies
Entry barriers you can erect
Alliances and partnerships


5. What it takes

Resources required
Implementation schedule, Mile stones
Project Cost, Profitability

6. Who will do these

The team, Fit with the project
Profile of the management team
Long term goal

7. What can go wrong

Risks perceived
Risk mitigation strategies

8. How prepared are you

What have been done?
What needs to be done?