Transformation from concept to productisation.

TiE networking meet
Transformation from concept to productisation.
How a start up did it in post boom era


Shanti
- glimpse of the company
Idea is not to brag about

Nov,2000 Lobby of Taj
Persistence of shanti

-shriram ,wipro
Chief sw architect
-ranga, marketing group
- bill, systems

We've been around

Design centre
50 : 50
Blor: san jose

Networking space | storage space

Funding by Telesoft,intel, Fis

Value proposition
Data networking , layer 2
Many layers, performance issue

ASIC
Network processors

Storage perspective
Optimisation of storage
Fibre channel
Cut through fashio

Streaming architecture

Advisory capacity
Seat funding

Kumara malavalli - seal of approval

Good teams get funded , not plans

Goodhousekeeping magazine

1year after the Idea- to get funded

Ground up

Cross border company

2001,cisco, wirpo and infy were hungry for work
Customer validations
Functional models of the design
TCP engine
Cost sensitive development model

Validation of concept
Investment based on the momentum
Validation of execution team

Positioning
- componet bizness model

Storage industry was conservative

Ran out of steam

"Don’t compete with your customers"

Cost is never a good barrier to entry.

Relationship with customer's customer.

FPGA based model.

Shanti, lack of success stories in Bangalore.
14year of work experience.

Productisation experience.
Selling and supporting.

Leading edge product development.

35 people.

Cross border development strategy

- communication
ip phones and overlap working hours
documentary methodologies
-cross pollination
in person visits
F2F
-co-operative development
internal

Intermingled

Strategic knowledge

Results
Qualified by OEMs
EMC is endorsing the product

data centre

Itsy bitsy startup

Less than 10Usec
engineering perspective
Engg success

Mainstream products

Intelligent SAN component marketing

Intelligen
Foodchain
Ameesh

To keep the burn rate down.

Sticky market
Customise the product for the customer
IT manager
Car maker | low,mid,high end cars from the same manufacturer

Rapid prototyping

Phased approach

46mn in 4 years
1 bn in 1 year.
Want to see your CFO

Server+storage+Network=100bn

1st year of revenue

Exits
Topspin
Netscaler

Buy when they touch breakeven


Selling point
Series A - Theory
Series B - Prototype
Series C - Revenue pattern
Series D - Break even


Always raise double the amount you rqire

Technology is a great differentiator

Engineers can sell technology