Bloglines - Democratic New Media Publishing

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Emergic Rajesh Jain's Weblog on Emerging Technologies, Enterprises and Markets

Democratic New Media Publishing Sramana Mitra writes: For the longest time, creative professionals like writers, photographers, film-makers, and musicians have been at the mercy of editors and owners of significant and prestigious media properties like The New Yorker, The Wall Street Journal, Fortune, Forbes, Business Week, The Economist, MTV, HBO, and more. And yet, a handful of magazines, studios, or TV channels cannot even begin to support and lend a voice to the enormous creative spirit that exists in this world. Today, with the advent of such phenomena as blogs and podcasting, a new era of democratic electronic media publishing has come upon us. Democratic new media publishing is the name that I give to all the user-generated electronic content being published on the Internet today at the click of a post-and-publish tab with relatively easy-to-use software. Text, photo, and video blogs are the most popular forms of this New Media paradigm. The nerds have suddenly set free the liberal arts types in droves. The artsies have not yet quite figured out this enormous gift and its full potential. Nonetheless, the phenomenon is well at work, and it will change the rules of the game for creative professionals world-wide. It will also change the rules for marketers and brand-builders.