Tuesday, June 28, 2005

FW: Hey good to see your mail



Hey good to see your mail.
 
Happened to read the success stories of Tantra T shirts...
Now they have presence in all the major malls of the town with their cult image.
 
Tantra too have tried Gandhi themes....infact they have tried every single thing which is 'indian' to the west.
 
you right casuals are going to be a rage in coming days...
this was evident from the IPO of provogue in recent times....oversubscribed by 70 times !!!!
 
well...i advise you to pick up some marketing material to read and also some entrepreneurial lessons on the web.
 
use your personal mail to discuss further matters.
 
TM
 
 
 
le TM,
T Shirts looks like a great idea. And T' Shirts with prints in Kannada looks unique. We should try this defintely. I haven't seen a face more popular than Che Guievera (I hope spell that correctly) on T shirts. I felt we could use 'Gandhi' for the same. Lot of people might hate him but we cannot ignore the BRAND. We could also try some sort of signature collections ( I am still not sure how practicle it is). Anywayz casuals will come big way in India in a couple of years. We don't often see people dressing real casuals (T shirts and shorts). Once when people realize the simplicity they will get hooked to it (imagine the relief in summers).  The punch line could be 'Make It Simple' or 'Keep It Simple'. I am sure you can think of a better line :-))
The point is its definitely worth trying this T shirt stuff. Let me know your views.
 
~prav
 
p.s. I have finally managed to break this spell of procrastination

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