Intel Platform architechture

Raj Yavatnakar, Intell Fellow in residence

CTG - corporate technology group
Chip company to platform company.
Centrino as a platform

Digital confluence
Platform solutions
Digital Home Entreprise solution mobility Emerging markets Digital health
50% of intel's revenue coming from outside US.
Drug studies and Drug Testing
Rural PC
Ethnographers - social scientists
Car batter pc
China- education pc
Built in lock - for kids - separate platform
Innovation at the firmware level

Silicon building blocks
PC as the open platform
Cyborg
Thinking brain waves into ..is no longer science fiction
PDA market is low.
Cell phones ---> smart phones
Enterprise value vectors
- virtualisation
- manageability ( Operational expenses to be brought down)
- scalability ( dual processor
- security
-Energy efficiency
- volume efficiency

HW virtualisation
Diagram

Lithography
Heat dissipation
Circuitry
4 parallel projects are started to see which one is going to work
VT
Zen
X86
CA HP open view
Centralised approach is not good for scalability
Changes at platform level not going change much on top.
Nanotechnology- actuators
Ewaste - how do you recycle
Never say never
Entreprise security vulnerability - example of a platform
Slamming worms - 20 mins infect the entire network
Buffer overflows 19%
Cyber terrorism
80mb consumption of bandwidth
Platform based response
- mitigate, you got the cold, but don’t spread it out.
Isolat partition
Tamper resistant platform
VMM - 2yrs os. MS os which is 30 year old
Chip company---> enterprise
Only the paranoid survive
Dissonance debate
Centrino's story - israeli , proposal, focus on power efficiency
Let the chaos rain.
Things can be bad not terrible.
AMD's answer to intel's platform ?