Bloglines - Google Commodifies Everything

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Emergic Rajesh Jain's Weblog on Emerging Technologies, Enterprises and Markets

Google Commodifies Everything Jeff Jarvis writes about the impact: The leveling that the internet and Google enable is what makes it possible for a mere blogger to swim alongside Big Old Media. But in that process, let's note that the unique identities, brands, qualifications, interests, relationships, and values we have as publishers, citizens, users, or marketers - the very values the internet enables! - are lost. We're commodified. The real conclusion one should come to with this is that we are presented with new opportunities to find new definitions of brands and new ways to bring them to the surface and highlight them and find value in them. I believe, for example, that there will be a need to put together trusted networks of distributed content for advertising.