Allen Morgan of venture capital firm Mayfield has written a set of ten commandments for how to properly pitch your venture to venture capitalists. I actually ran across the list summarized in a post by Jeff Clavier. His summary is as follows:
Even if you're not going the VC route, these are still good ideas.
One point I would add is that you need to listen very carefully to what the VC audience has to say and their non-verbal clues as well. They may not explicitly tell you what they think for any number of reasons, so you'll need to very quickly pick up on all of their subtle cues if you want to succeed and establlish a working relationship with them.
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